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Agroliga starts own retail trademark
Monday, 25 November 2013
There are no translations available.

Group of Companies Agroliga registered retail trademark, which will be used for selling sunflower oil, milk and milk products.

Next summer Agroliga starts to test sales of own brand products. Testing will starts from sales of milk and milk products. First point of sale is located right in the center of Kharkov.

Products of the company focused on the mid-class consumers of Kharkov - the second largest city of Ukraine. According the results of the test, Agroliga’s management will decide on further directions for development of the project. In the future, the company wants to introduce sunflower oil under own trademark as well.

 

- Entering the segment own trademarks is goes under strategy announced in the middle of this year. We see great potential for the introduction of local, organic produce in the Kharkov region.

The company plans to implement this trademark project at its own funds. In addition, we hope that our own trademark will be another important factor in the growth of our business, which may significantly improve the profitability of the Group - Alexander Berdnik, Chairman of Agroliga Group.